Judging by a Label

I have a confession; sometimes I buy (or don't buy) wine based on the quality of the design on the label. I think it's a consequence of my marketing sensibilities - if the winemaker wants to make a good first impression, then they must design a good label. I know there are many wines (and beers, books) that eschew this reasoning. But when I'm walking through the isles and selecting a choice, I always go towards something that is visually pleasing to me. Subjectivity is my prerogative. I hit the jackpot with this wine; it's bold, colorful, and modern, and the label did not lead me wrong.