Why do all the northern regions of the world do such a nice job at celebrating color? I found a great fashion video from Merimekko-land celebrating their Spring/Summer 2011 collection. Check it out.
Haute couture it's not but this is more my style anyway. The cuts are a little boxy for my liking but the prints are bold and eye-catching as always. Do I see a little of Pantone's 2011 color prediction, honeysuckle?
Marimekko also announced a new flagship store opening in Helsinnki on February 10. For those of us on this side of the pond, they have also amped-up their partnership with Crate & Barrel with a shop within the New York SoHo store. Online shopping for The Marimekko shop at crateandbarrel.com are coming this spring. All of this in addition to the earlier announcement about their Converse partnership makes for very interesting awareness expansion of their product lines. My prediction: Ikea won't be the only Scandinavian design shop for the masses for long. - l.o.d.
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